Sam’s Club to open Latino-themed warehouse club in Houston
The Houston Chronicle reports Wal-Mart Stores Inc. is seeking to attract Hispanic consumers with a Sam’s Club store carrying foods and products imported from Mexico and Central America. The 143,000-square-foot pilot store, called The Más Club, will open the first half of 2010 in Houston, Texas.
Customers of The Más Club will purchase an annual membership separate from a Sam’s Club membership. Fees have yet to be determined.
The Hispanic market has captured the attention of retailers because of its growing population. Last year, Hispanics had a buying power of $862 billion. That’s expected to increase to $1.2 trillion in 2012, according to the Selig Center for Economic Growth at the University of Georgia, the Houston Chronicle reports.
