Xerox unveils new business tools
Xerox Corp., Rochester, N.Y., introduced new business development services focusing on best practices, staff training and target marketing. The new tools include:
- Sales Skills Assessment Survey — Provides a company’s sales force with a comprehensive customized survey and then offers best practice recommendations for improving sales techniques and results.
- How to Target Agencies and Marketers Sales Training Course — Offers direction for generating new business with agencies and marketing firms. The session demonstrates how to convey the benefits of digital and variable printing to these audiences.
“It is clearly not business as usual, so if print providers are going to thrive as the economy rebounds, then we need to help them maximize their technology and people resources,” says Gina Testa, vice president, Worldwide Graphic Communications, Xerox. “We listen to what our customers are saying and shape our business development programs to address their needs and goals.”
