PMA releases the new 2009 PMA U.S. Consumer Photo Buying Report
Did you know that 73 percent of U.S. households owned digital cameras in 2008? Or that 61 percent of digital camera owners made paper prints from their digital images? In 2008, one-third of U.S. households made or ordered photo publishing products. Camera phone penetration more than doubled since 2005, present in 58 percent of U.S. households in 2008.
This information and much more is detailed in The 2009 PMA U.S. Consumer Photo Buying Report. PMA announces the availability of this report providing retailers and photo labs with an overview of the photo industry. The report is designed to aid firms in business planning.
The new PMA 2009 US Consumer Photo Buying Report is the best resource for marketing departments, public relations departments and research departments, of firms operating in the photo industry. The report presents trends in adoption of products and consumer behavior and is based on a survey mailed to a national balanced panel of households every January. In 2009, 7,637 households gave responses to questions on:
Purchasing of New Cameras and Camcorders
Digital Camera Ownership, Purchasing and Use
Digital Image Printing, Storage
Custom Items
Memory Cards
Photo-Quality Printers
Camera Phones
Available from the marketing research area of the PMA website (www.pmai.org), the basic report is free to members. Non-members of PMA may buy the report for $299. Media members can contact PMA for a copy of the report.
