JCPenney recognized for sustainability efforts

J. C. Penney Co. Inc., Plano, Texas, was named to the 2009 Dow Jones Sustainability Index (DJSI) of the leading companies in North America for corporate sustainability, and has also ranked No. 44 in Newsweek magazine’s inaugural Green Rankings, which selected the 500 “Greenest Big Companies in America.”

“Being named to the Dow Jones Sustainability Index and included in Newsweek’s first Green Rankings is welcome recognition for the work being done by our Associates across the Company to incorporate sustainable practices into our business,” said Myron E. (Mike) Ullman III, chairman and chief executive officer. “Operating in an environmentally and socially responsible manner benefits our business, our customers and our communities, and it’s integral to achieving our goal to become America’s preferred place to shop.”

The DJSI North America selects the top 20 percent of companies in sustainability performance from the 600 largest companies in North America. Launched in 1999, the Dow Jones Sustainability Indexes are the first global indexes tracking the financial performance of the leading sustainability-driven companies worldwide. They provide asset managers with reliable and objective benchmarks to manage sustainability portfolios. According to Dow Jones, corporate sustainability leaders achieve long-term shareholder value by “gearing their strategies and management to harness the market’s potential for sustainability products and services while successfully reducing and avoiding sustainability costs and risks.”

Newsweek magazine worked with leading environmental researchers KLD Research & Analytics, Trucost, and CorporateRegister.com to rank the 500 largest U.S. companies based on their actual environmental performance, policies, and reputation. For more on the rankings, visit greenrankings.newsweek.com.

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