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Shopzilla meeting determines time is money in shopping search
Shopzilla Inc., Los Angeles, Calif., a leading global comparison shopping network, opened its doors to SpeedGeeks L.A., a Southern California meetup focused on delivering high performance websites. The theme of this SpeedGeek L.A. inaugural event was how faster websites result in better consumer experience, deeper engagement, and ultimately a boost to the bottom line.
Google’s Steve Souders encouraged all attendees to be “fast by default” and speaking about the positive correlation between web and business performance across various sites from Search to Sports. “Recent data released from Yahoo!, Google, Bing, Shopzilla, and Netflix show that faster websites result in a better user experience, increased revenue, and lower operating costs. Web performance optimization is a critical ingredient for any site that wants to remain competitive on the web,” said Souders. Additionally, Souders highlighted that decreasing page load time can lead to improved longer term effects on the site’s brand awareness.
