Samsung seeks to capture global mirrorless digital camera market

The Korea Herald reports Samsung Electronics aims to capture 50 percent of the global market for mirrorless digital cameras with interchangeable lenses this year. Samsung will launch interchangeable lens NX 10 cameras in Korea this month and in North America and Western Europe in early March, betting on the growth of the nascent market segment.

Samsung is betting heavily on a new product category of “mirrorless cameras” that combine the features of DSLR and point-and-shoot cameras, the Korea Herald reports. The NX 10 is lighter and smaller like a compact camera, as it there is no mirror box and optical viewfinder as in a DSLR camera. Unlike point-and-shoot cameras, the new product features a large image sensor and interchangeable lenses, which allow the product to offer good image quality similar to a DSLR cameras, Samsung said.

Samsung projects the mirrorless camera market will grow from 1 million units in 2010 to 5 million units in 2012, and expand to 9 million units in 2015 — equivalent to that of DSLR cameras.

About Jennifer Kruger

Jennifer Barr Kruger is Director of Communications for Photo Marketing Association International and Publisher of PMA magazine. In addition, Kruger is editor of PMA Newsline and PMA Newsline Weekly, and was previously the editor of several other industry publications. She is a contributor to both the DIMAcast (www.DIMAcast.com) and the Imaging Executive Podcast (www.imagingexecutive.com). Kruger is a 2010 ADDY Award winner for podcasting. She joined PMA in 1994.