Learn how to get women to spend more from new PMA webinar
PMA is offering a new webinar, Women Are from Venus … Does Your Store Look Like Mars?, Tues., Feb. 9, 2010, at 2:00 p.m. EST.
The speaker, Jill Wight, co-owner of jill-e designs, will explain how retailers can influence a woman’s spending simply by presenting their stores and products with her in mind. Wight built a career in sales and strategic marketing with “blue chip” companies such as IBM, Xerox and Kodak. Prior to starting jill-e designs, she was marketing manager for Kodak consumer accessories. Wight is a leading expert on how to market and sell to women.
The webinar is free to PMA+ and PPFA+ members; $10 for PMA members who register by Feb. 5 and $29 for PMA members after that date; and $39 for nonmembers.
PMA+ and PPFA+ offer PMA members additional premium services for only $50 per month, providing members with out-of-the-box solutions to bring in new customers and to make running a business easier. Ready-made ad campaigns, customizable newsletters, consumer education resources, and use of royalty-free photography are just some of the benefits of PMA+.
Those who cannot participate in the webinar can hear Wight speak at the PMA Education Theater, Booth 2679 on the PMA 2010 trade show floor on Feb. 22, at 2:00 p.m.
