Samsung plans to triple smartphone sales this year
The Washington Post reports Samsung Electronics Co. Ltd., Seoul, South Korea, says it plans to triple smartphone shipments this year to more than 18 million units. Samsung is the world’s second-biggest cellphone, and is aiming to get a foothold in the fast-growing smartphone market. Samsung and rival LG Electronics Inc. together account for more than 30 percent of the overall cellphone market, but hold very small pieces of the smartphone market.
“There’ll be a big change in our smartphone strategy this year,” the paper quoted Shin Jong-kyun, head of Samsung’s mobile division told reporters. “We plan to strengthen our smartphone business this year by not just improving hardware offerings but also beefing up content, applications, services.”
Samsung, which has about 20 percent of the global mobile phone market but only about 3 percent of the smartphone market, said it would aggressively promote its own open smartphone platform Bada, which has received little attention from handset vendors and developers since being launched late last year.
