MRM Worldwide, New York, N.Y., has partnered with Nikon Inc. to create an online tool called the Nikon Virtual Touch Experience. The utility enables consumers to flip through photo and image galleries using their webcam.
MRM calls it “another step in bridging the gap between the physical world and the digital world, which is ultimately where digital is heading to achieve maximum reach in the marketplace.”
The free tool, available on ashtonscoolpix.com, extends the Nikon COOLPIX S70 experience beyond the camera screen. Users who have webcam-enabled computers can install the Nikon Virtual Touch Experience by dragging a link to their bookmarks bar; then, it travels with the user’s browser wherever they navigate.
When a user is ready to view images on a given web page or online gallery, a simple click on the toolbar link opens the experience in a branded Nikon frame and allows full screen browsing.
Through edge-detection technology, the webcam can recognize movement so that hand gestures control the virtual scroll or re-sizing of images to emulate the experience of using the Nikon COOLPIX S70 touch camera.
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