PMA Data Watch: Photo Book activity of advanced amateurs
According to The 2009 PMA/6 Sight Rise of the Amateur Report, 65 percent of advanced amateurs that responded to the survey, distributed in October 2009, said purchased more than one photo book in the past 12 months. Six percent they made more than 10 books in that same time frame. Enthusiasts make more books per year, compared to the average consumer, and penetration is much higher.
Among the U.S.-based and non-U.S.-based enthusiasts surveyed, 21 percent used Apple iPhoto to create photo books. Following in popularity were Blurb and Shutterfly, with 19 percent and 10 percent of respondents using these services, respectively. Thirty-three percent of enthusiasts, however, cited using other services for their photo book needs. These included Mpix and Apple Apperture for U.S.-based consumers and Photobox, CeWe, Fotobuch and Hema, Apple, Pixum, and Momento for non-U.S.-based consumers.
The majority of the enthusiasts (35 percent) surveyed claimed the photo book services they used were as expected. Fifty-one percent felt the services they used were at least slightly better than expected while the remaining 14 percent felt the services performed worse than expected.
