"The basic thing your brand must do is make people remember you," said Dr. Omura.
At the DIMA Brand Boot Camp at PMA 2010, Dr. Glenn Omura, Michigan State University, shared insights on how to connect with customers and build a strong brand.
Now, PMA TV is launching quick, video summaries from those sessions every Monday, for the next four weeks.
“Even though these videos are only a few minutes long, the content packs quite a punch” said Chad Munce, Group Executive of Digital Imaging Markets, PMA, Jackson, Mich. “Glenn went through each of his presentations and broke it down to the key points and frameworks that business owners can then apply to their companies.”
In the first video, entitled “Brand Power,” Dr. Omura introduces contemporary approaches to successful brand growth strategies and how they can be the saving grace for the imaging industry. This summary will lay the groundwork to “reinvent” yourself in the minds of customers.
“The basic thing your brand must do is make people remember you,” said Dr. Omura.
Other sessions from PMA 2010 are now available on PMA TV:
- Guy Kawasaki shows how to use Twitter as a weapon
- Peter Sheahan leads a discussion on photo retail success
- George Whalin highlights 25 “retail superstars”
- Bill McCurry returns with PMA 2010 Retailer Hot Picks
- Phil Gresham and Gaby Mullinax share photo gifting ideas
PMA TV is available exclusively to PMA members. Anyone interested in joining PMA can contact the PMA Membership Department at 517-788-8100 or at support@pmai.org.
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