In this month’s issue of the AIE Imaging Executive, author and business strategy expert Rich Horwath explains the “recipe for a successful strategy workshop.” An excerpt:
If you’ve ever enjoyed a good bowl of chili or suffered through eating a bad one, you know there are countless ways to make it. The one constant is a good recipe. The recipe provides direction on the ingredients and the step-by-step instructions. In a similar way, the strategy workshop provides a good recipe for our business. It combines the ingredients (people, data, and research) and the instructions (process, models, and frameworks) to cook up a winning strategy.
Unfortunately, when it comes to strategy workshops, the numbers can give us indigestion. Research by Harvard Business School has shown 85 percent of executive leadership teams spend less than one hour per month discussing strategy, with 50 percent spending no time on it at all. In addition, a study by the Economist Intelligence Unit showed only 11 percent of executives are highly satisfied with the strategy development programs of their organization.
A thoughtfully crafted and professionally facilitated strategy workshop can help you re-energize the business and jump-start morale.
Horwath says there are five steps to running a successful strategy workshop:
1. Determine the intent of the workshop.
2. Identify the participants.
3. Provide a pre-workshop strategy survey.
4. Prepare and focus the group.
5. Design the meeting framework.
Members of the Association of Imaging Executives can read the entire article, which includes the details behind these steps, here.