Blurb launches Blurb for Good

Blurb's website

Blurb for Good, a platform that enables citizen philanthropists and nonprofits to create and use books as a means to generate awareness, goodwill and monies for social causes, was announced by Blurb, San Francisco, Calif.

“The vision for Blurb has always been inclusive of a platform for social good,” says Eileen Gittins, founder and CEO. “We have now reached the scale and platform richness that makes this dream possible. Even before the launch of Blurb for Good, we have seen authors use the Blurb platform to sell more than 17,000 cause-related books and raise more than $500,000. Blurb for Good provides a means to supercharge efforts to use Blurb books as a means of raising awareness and generating funds for a specific cause.”

Anyone and any organization can join Blurb for Good at www.blurbforgood.com. Blurb for Good leverages the benefits of the Blurb platform, making it easy to design, publish, market and sell professional-quality books, using Blurb’s award-winning Blurb BookSmart software. Blurb for Good authors can set up a unique page in the Blurb Bookstore to help promote their cause, and their books will be featured in a special section of the Bookstore reserved for cause-related books. Blurb’s social and community marketing tools, including the new Blurb BookShow widget, allow customers to share Blurb books anywhere online – on Facebook, blogs, web sites, iPad, anywhere.

Blurb authors keep 100 percent of their profit. With the launch of Blurb for Good, Blurb is introducing a contribution program that will help authors raise even more funds for their causes. Authors can apply to receive a contribution from Blurb for every book sold. Blurb will provide contributions to qualified authors who are raising money for registered non-profit organizations in the United States, Canada and the United Kingdom.