Zenfolio announces new features, discounts and more

Zenfolio updated its service package with featured products, smarter coupons with shipping discounts, export to Animoto, five new themes, and more.

It is now possible for photographers to select a list of featured products that will appear directly on gallery or photo pages in the visitor view. This feature vastly increases the exposure of products and pricing and encourages your visitors to purchase. The list of featured products can be configured for each price list premium feature. For basic and unlimited accounts, the featured products list displays a selection of popular products from our partner labs.

The coupons feature now has even more flexibility: You can create coupons that can be applied to specific galleries, collections, or groups. You can now provide your customers with shipping discounts in addition to the product discounts. Coupons can be restricted to specified product types: prints and products fulfilled by our partner labs, digital downloads, products that you fulfill yourself, or packages in the near future.

Zenfolio also added new types of built-in in pages for building your unique web site: the guestbook page, the featured galleries page, and the recently added page. You can link to these pages from your site menu to streamline the navigation through your site and to make your home page clean and professional.

By popular request, the ‘Add to Cart’ button is now called ‘Buy’ and is moved to be the first button in the top right corner of visitor pages, making it more prominent and actionable. Our studies confirmed that the new name generates better response from clients, leading to increased sales.

The redesigned price list editing interface makes it easier and faster to customize price lists by breaking tasks into separate logical pages. We added the option to turn off the Best Fit subcategory in the Add to Cart popup. This useful, but less known feature recommends products with a aspect ratio matching the selected image. However, when photographers carefully pre-configure products for specific image sizes, this option is not needed and now can be turned off.

You can now export your images to Animoto, a service that automatically creates slideshows from your images.

The company also enhanced the edit view, by adding an indicator showing the number of selected images. It is also now possible to assign a cover photo to a gallery/collection from any other gallery.

Five new Zenfolio themes and corresponding templates are also now available. These themes were created entirely using the Zenfolio Theme designer. You can use them as is, or use them as a starting point for creating your own unique themes.