Airbak Focus Tech backpack uses air support

Airbak Technologies LLC launched the Airbak Focus Tech backpack invention using a patented, built-in air cushion technology to protect photography gear, laptop and other tech items, as well as alleviating back stress and making wearers feel as if they are carrying half the weight or less, the company says. Simply pump the air pocket to the desired level, taking only seconds, and the Airbak shields your photography equipment and tech items with a cushion of air.

The Airbak’s air cushioned design also spreads the weight more evenly throughout the back than a standard backpack, with the majority of the weight distributed to the core muscles of the hips and waist and resting easily on the top of the wearer’s gluteal muscles, padded with a cushion of air. This allows the wearer to keep normal body posture and spinal alignment and relax comfortably in an upright position rather than being hunched over.  Comes in a variety of styles and colors. Airbak Focus Tech retails for $99.99 (photography-only gear pack, called Zoom Pack, retails for 79.99) and can be purchased online at airbak.com or at retail stores throughout North America.

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About Gary Pageau

Gary Pageau began his PMA career in 1987 in the editorial department. His primary responsibilities include overseeing the Association’s editorial department, marketing research unit and corporate relations department. The PMA editorial department activities include the Association’s monthly flagship magazine, PMA Magazine – Connecting the Imaging Communities; numerous monthly newsletters; and a daily news update.