Photography to raise money for charity

The book's website

Here’s something in keeping with the season. Canadian photographer Yanick Dery, who hales from Montreal, Quebec, is selling a 360-page digital photo book. His aim: raise 41,000,000 euros for various charities.

That’s a lot of money. Roughly $53.5 million.

You’d need to sell a lot of books to make that kind of money. So he’s taking a different approach.

The Photo Art Book 360.com is open to purchase, one page at a time. Page costs range from 1 million euros for the first page, to 110 euros for the last page. Biggest donations are given the most prestigious location in the front of the book. Here’s the deal: buy a page and get your picture taken for the book. Philanthropy is rewarded with a photo – landscaped portrait, action shot, head shot – of those who have donated to their charity of choice. On “their” page is a link to the charity as well as a link to their own business, if they choose.

Among those who have signed up already are Crest/Proctor and Gamble and several celebrities out of Montreal. Anyone, worldwide, can buy a page. That’s why the page prices are in euros.

When all is said and done, the book will be published, a boxed 11-by-14-inch hardcover book, with Oct. 2013 the scheduled date. And the book will go on sale at that point, at C$75 per copy.