Archives for February 1, 2011

Ricoh announces the development of GXR lens mount unit

Japan’s Ricoh Co. Ltd. today announced the development of expansion unit for the GXR interchangeable unit camera system,

GXR Lens Mount

GXR Lens Mount

which went on sale Dec. 18, 2009. The GXR is an interchangeable unit camera system in which lenses can be changed by mounting camera units integrating lens, image sensor, and image processing engine into a single unit. In addition, fully utilizing its unique capabilities, the GXR line will expand to include a variety of devices through the addition of interchangeable units other than camera units.

The GXR line now includes four camera units, but the newly developed unit being announced here is the GXR Lens Mount Unit. According to Ricoh, with this lens mount unit, photographers can mount lenses such as Leica M lenses and use them for shooting with the GXR. The lens mount unit is being designed to make the best use of the optical characteristics of the lenses mounted. It will have as its image sensor a 23.6 mm × 15.7 mm (APS-C size; total pixels: approx. 12.90 million) CMOS sensor, and it will also feature a newly developed focal plane shutter. The lens mount is scheduled for release in the fall.

Mobile ads tricky for marketers

eMarketer reports on a new survey from Yahoo! and The Nielsen Co. that reveals consumers have high expectations from mobile ads. Many consumers “are still less than thrilled” about ads on this very personal device, eMarketer says, but catering to their preferences for ad formats and features could help the mobile audience warm up to them.

According to the survey, being informative was the most important quality of mobile ads for a wide variety of products and services. Relevancy was a relatively close second in most categories.

Respondents cared relatively little about the graphical and multimedia elements of the ads. This contrasts with research on iPad advertising, which has shown that tablet users pay more attention to and feel more engaged with interactive ads with striking colors.

A recent survey conducted by Ipsos Observer found mobile ads were most likely to be disliked by internet users, at 63 percent. Just 15 percent of respondents liked them. Mobile ads were over 50 percent more likely to cause negative feelings than website ads.

Powis offering iPad cases in three limited edition covers

Powis Parker Inc., Berkeley, Calif., announced its iPad cover, the Powis iCase, is now available with three Limited Edition Valentine’s Day designs, including the ability to have a personal photo on the front cover. The stylish case, inspired by the traditional book, enhances the sleek look of the iPad, while offering quality protection. The sturdy designer stand offers 9-plus positions, and the case is available in more than 40 leathers and patterns. The limited edition Valentine’s Day designs are available now through Feb. 12: Pop Art Couple, Passion Red, and Pink Alligator. The Passion Red iPad case is designed to be the ideal background for a personal photo to capture that special memory.

iPad cases from Powis are available in many different leathers and patterns, ranging from $49.95 for a patterned case with a printed laminated cover to $79.95 for a premium leather cover.

ExactTarget integrates Microsoft Dynamics CRM to power targeted interactive marketing campaigns

ExactTarget, Indianapolis, Ind., announced a new integrated solution, giving organizations the ability to power targeted interactive marketing campaigns directly from Microsoft Dynamics CRM Online, the cloud version of the new Microsoft Dynamics CRM 2011 release.

Coinciding with the global launch of Microsoft Dynamics CRM Online, the integration allows Microsoft clients to create, send, track and automate targeted email marketing campaigns directly from Microsoft’s new online customer relationship management technology that’s now available to clients in 40 global markets.

The integration with Microsoft Dynamics CRM Online and ExactTarget allows organizations to use customer data housed in Microsoft Dynamics CRM Online to create targeted email marketing campaigns for lead nurturing, life cycle marketing and automated alerts and notifications.

IDT unveils single-layer multi-touch capacitive touch screen controller

Integrated Device Technology Inc. (IDT), San Jose, Calif., announced a touch screen controller IC optimized for IDT’s proprietary single-layer multi-touch projected capacitive touch screen technology. This new touch screen technology and controller offers a true single-layer solution, not requiring cross-over isolation points that other solutions require, yet still maintaining full multi-touch capability. The result is a lower-cost total solution that does not sacrifice features or performance. Typical applications include mobile handsets, personal navigation devices, and handheld gaming platforms with screen sizes up to five inches.