Animoto, New York, N.Y., launched an enhanced version of the service for photographers. The new Animoto utilizes a brand new render engine allowing for the creation of 720p HD videos and 10x faster video rendering. Also announced today is a completely redesigned Web site designed for a smoother video creation and distribution experience.
“All of these new features and enhancements announced today are a continuation of our efforts to provide photographers with a high-end video creation tool unrivaled in ease of use,” says Brad Jefferson, CEO and co-founder of Animoto. “Our photography focus really took off last year with the creation of eight new video styles designed in collaboration with professional photographers. 2011 will see continued expansion of our Pro product and as always, professional photographers will play a major role in product development.”
Animoto now features 360p web-quality videos, 720p HD video upgrades, and 10x faster video rendering. Animoto is one of the first companies to build around Amazon’s GPU-driven cloud. Animoto’s 720p HD-quality video and 360p web-quality video will initially only be available on the most popular video style, the Animoto Original, but will soon be available across all video styles over the coming months. The new 720p HD-quality video represents a substantial improvement over a previous highest quality output of 480p (DVD-quality). Pro account users can create unlimited HD and DVD-quality videos at no extra cost.
In addition, Animoto’s Web site was completely redesigned to offer users improved functionality, it’s first since 2007.