Archives for February 25, 2011

iPads most popular with immigrants and first generation Americans

Rebtel, an independent mobile VoIP company, announced results from its latest study based on U.S. immigrant and first-generation consumer mobile usage and behavior. The results were based on 1,340 responses from immigrants residing in the United States, which represent a consumer segment of approximately 38 million consumers. According to the survey, 13 percent of respondents currently own a tablet device, representing approximately five million Americans.

The iPad reigns supreme as the preferred tablet device, with two-thirds of tablet owners choosing the device. French Americans claim the highest percentage of tablet owners (17 percent), followed by Mexican-Americans (15 percent Nigerian-Americans, and Ghana-Americans at 14 percent respectively rounded out by Ethiopian-Americans at 8 percent and Cuban-Americans at 7 percent.

Among the different demographics, there were some wide disparities concerning whether or not they would buy a tablet in the near future. Ghanese (62 percent) and Indian Americans (58 percent) topped the list among immigrant populations looking to buy a tablet device, while Ethiopian (31 percent) and French Americans (34 percent) ranked last.

In terms of brand preference broken down by ethnicity of users, Apple’s iPad has a particularly strong foothold among Cuban-Americans, Indian-Americans and Nigerian-Americans, which account for the highest affinity marked by 83 percent, 80 percent, and 75 percent respectively.

Concerning the highest percentage of respondents who said that they would most likely buy an iPad in the near future, a whopping 87 percent of Kenyans claimed they would do so, with French immigrants coming in second at 81 percent. The Kindle was a popular second choice as a tablet device, with 9 percent of the overall population saying they are most likely to buy it, with Ethiopian immigrants leading the way at 24 percent.

Out of the immigrants in the study hailing from Cuba, Ethiopia, France, Ghana, India, Israel, Kenya, Mexico, Nigeria, Philippines and United Kingdom currently residing in the United States, all segments ranked the iPad as their tablet of choice.

There are 37.9 million immigrants (both legal and illegal) in the United States, of whom 10.8 million are illegal. The percentage of native-born people in the United States has fallen for four straight decades, according to the U.S. Census Bureau. In 2008, 12.5 percent of the population was born outside the United States, nearing the all-time highs of nearly 15 percent in the late 1800s.

Most British employers lack an employee pay strategy

A survey by HR Magazine (UK) and WorldatWork revealed only one in three employers in the United Kingdom has a clearly defined, written pay strategy as part of its long-term business plan. This is a startling finding given that at least 50 percent of an organization’s revenue is spent on employees’ salaries, the companies say.

“The existence of a written reward strategy has been shown to positively affect employees’ understanding of the organization’s compensation plans or schemes,” said Kerry Chou, CCP, senior practice leader for WorldatWork. “This is one reason a majority (61 percent) of U.S. employers have a written pay strategy.”

The “HR Pay Practices Survey 2010 UK” survey results were published in HR Magazine, in its January 2011 edition.

Among the survey’s key findings:

  • Bonuses are the most popular form of incentive: 73 percent of U.K. employers have a bonus scheme in place and 53 percent paid some form of bonus to staff in the past financial year.
  • Even though most U.K. employers don’t have formal pay structures, most still use cash as an employee incentive, with overtime (37 percent), long-service bonuses (29 percent) and performance-related pay (26 percent) the most popular pay schemes.
  • The most prevalent methods for increasing employee engagement are flexible working (62 percent) and remote working (43 percent).
  • In 2010, the most commonly used cost-reduction strategies in the U.K. were pay freeze (54 percent), hiring freeze (50 percent), mandatory redundancies (35 percent), and limiting or eliminating overtime (32 percent).

MarketingVox: Shopping cart do’s and don’ts

MarketingVox reports online retailers lose approximately $18 billion every year in shopping cart abandonment, according to a new survey by Listrak. Yet, just 13 percent of the top 500 online retailers has active shopping cart abandonment remarketing campaigns. Listrak estimates a well-timed email could convert approximately 20 to 35 percent of those lost sales.

Many businesses employ the recovery email: an email sent to the consumer after the sale was abandoned to see if it can be closed — but only 34 percent of online retailers personalize the recovery email. Only 5 percent offer free shipping, despite the fact that almost half of shopping carts are abandoned because of these costs.

MarketingVox offers more recovery suggestions from Listrak, such as:

• Include a picture of the items left in the cart and links to product reviews

• Liberally display security icons that show the online transaction is safe.

• Provide a toll free-number and offer to complete the transaction through live chat or a call center.

• Include links to the return policy and privacy policy

MarketingVox also provides a couple of Listrak’s “don’ts”. Do not:

• Give the consumer the feeling he or she is being watched by providing too much data  about the shopper’s browsing or buying habits — it’s creepy.

• Send more than two emails encouraging the a sale.

Zacuto Rentals adds Panasonic AF100s to inventory

Zacuto Rentals, Chicago, Ill.,  added the Panasonic AG-AF100 to its inventory.

The AF100 is built with a micro 4/3 lens mount, but can be easily adapted to fit Nikon and PL-mounted lenses with the help of an adapter ring. The ring is part of Zacuto’s AF100 camera packages. In other words, you won’t be limited to shooting with a micro 4/3 lens. A Nikon or PL lens can be adapted for optimal use.

The rentals department also recently acquired some new Zeiss CP2 lenses.

Casio’s Imaging Square online service goes live

Imaging Square, an initiative from Casio America Inc., Dover, N.J., and its parent company, Casio Computer Co., that encourages consumers to enhance their creativity, is now live and available for consumers to experience in the United States. A Imaging Square is an easy-to-use, online service promising to transform prized photos into compelling pieces of art. Registration and use of the online service is free  and requires no additional software.

Based on the theme of “New Art for My Life,” Imaging Square gives consumers the ability to create their own new collection of Digital Photo Art. Users upload their images and then take advantage of the editing options available through Imaging Square to transform them into their own works of art. Users’ Digital Photo Art can be saved on the Web site, shared with others or sent as a greeting card.

Additionally, with an Imaging Square registration, users will have access to My Atelier, their own personal section of the Web site where they can store up to 1GB of their images and projects. Imaging Square also features a Gallery which is accessible to all users. The Gallery is a section of Imaging Square where users can publish their Digital Photo Art, view others’ work and enjoy interaction

Planned additions to Imaging Square will include an online print service for printing a work of Digital Photo Art created online for display at home.