YouTube acquired six-year-old Irish startup Green Parrot Pictures, a developer of video stabilization and enhancement tools.
YouTube says it now “sees 35 hours of video uploaded to the site every minute from people all over the world,” and while “some videos are beautifully shot by professionals or aspiring filmmakers using the very latest in HD cameras and equipment,” others are “shot using low-quality mobile phones and video cameras.”
The Green Parrot technology can sharpen images, reduce visual noise, and render higher-quality, steadier video, Google says. The “cutting-edge video quality improvement technology has been used in major studio productions from Lord of the Rings to X-Men to Spider-Man. Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed.”