Pitbull rap video name-checks “So Kodak” campaign

Pitbull has released a new video, “Give Me Everything,” featuring extensive product placement for Kodak cameras. The rapper invokes Kodak’s “So Kodak” camera tagline several times in the video, and the video concludes with a lengthy shot of Kodak’s famous Times Square electronic billboard. The song is the second single from Pitbull’s upcoming “Planet Pit” release, and features Ne-Yo, Afrojack and Nayer.

Pitbull is one of three rappers (joining Drake and Trey Songz) who kicked off the “So Kodak” campaign last fall, with popular singer Rihanna being added a month later.