Lyra Research: Online photo print orders surpassed home photo printing in 2010

According to a new report from Lyra Research, despite the huge number of images consumers are capturing, photo printing is not growing as rapidly. Consumer digital photo printing continues to shift away from home printing to retail and online outlets. The volume of photo prints ordered online and in-store is increasing, while the volume of photos printed at home remains stagnant. In 2010, the number of prints ordered online (13.5 billion) exceeded the number printed at home (13.4 billion) for the first time.

Lyra’s latest report, Online Photo Print Orders Surpass Home Printing: Worldwide Forecast, 2008-2015, is available for purchase.

About Jennifer Kruger

Jennifer Barr Kruger is Director of Communications for Photo Marketing Association International and Publisher of PMA magazine. In addition, Kruger is editor of PMA Newsline and PMA Newsline Weekly, and was previously the editor of several other industry publications. She is a contributor to both the DIMAcast (www.DIMAcast.com) and the Imaging Executive Podcast (www.imagingexecutive.com). Kruger is a 2010 ADDY Award winner for podcasting. She joined PMA in 1994.