A multi-vendor catalog app for the iPad is adding Augmented Reality features to show customers how a product would look in their home.
Mobile commerce developer TheFind says the new ‘Camera View’ feature on its product viewer “leverages Augmented Reality and uses the iPad 2′s camera to provide a backdrop of your surroundings so you can intuitively place furniture and home décor items from the catalogs into your living space. You can now snap a photo of how a modern art print from one of the catalogs would look hanging on your wall, or how a desk would fit right in your den. ‘Camera View’ helps you visualize how the items from the catalogs fit in your life, making it simple, easy and fun to shop.”
The feature is available initially for select products from home furnishings retailers such as Crate & Barrel.
The company says its “Catalogue App” features more than 170 print catalog titles from national and boutique retailers such as Williams-Sonoma, Serena & Lily, Nordstrom, Best Buy, and Toys R Us, and has had more than 375,000 downloads on iTunes.
TheFind claims it is the most popular catalog aggregation app available for the iPad. Catalogue is also available for Android devices and to those without tablet devices, as a Facebook app.