As the year comes to a close, entrepreneur and author Bill McBean offers eight items to do now “to set your business up for success in 2013 and beyond.”
“Too many owners and their senior staff just get so caught up in the daily whirlwind that they lose sight of the realities of business ownership,” he says. “When that happens, success may not evaporate overnight, but it will, inevitably, slip away. It doesn’t have to be this way. It pays to step back and reevaluate your market and your company’s place in it by making sure your practices are in line with ‘the facts.’”
Among the eight “must-dos” McBean says you should tackle are:
• Hold a 2012 post-mortem.
• Pinpoint your best customers.
• Review your marketing campaign.
• Meet with your accountant, your attorney, and other key advisors.
• Set realistic goals for next year. Then, dial up the “aggression factor” just a little bit more.