Codes and visual cues to make print interactive — on the Dimacast

January 24, 2012 By Paul Worthington

The smart phone can do more than take photos — it is also a connected computerized camera. These capabilities means it can see, understand, and communicate — making it an ideal platform for reading printed codes and other visual cues, connecting to online data, and showing the customer more information.

The interview is here.

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Filed Under: CliQ, DIMA, PMA News Tagged With: DIMAcast

About Paul Worthington

Paul Worthington is consumer imaging senior analyst for 6Sight, the Future of Imaging executive conference. He produces the bi-monthly 6Sight magazine, and the companion weekly 6Sight Report.