GoingPro Bootcamp set for Feb. 18 in Las Vegas

Phoenix photographer Michele Celentano joins the GoingPro Bootcamp faculty

GoingPro Bootcamp, the business program for emerging professional photographers, will hold its second live bootcamp Feb. 18, in Las Vegas, Nev. Since starting as a Random House book project with Skip Cohen and Scott Bourne two years ago, GoingPro has helped thousands of people launch careers as professional photographers through seminars, podcasts and blogs.

“We’re not teaching photography, but business and marketing,”says Bourne. “Obviously, if you don’t understand how to capture and create outstanding images, knowing the business and marketing side isn’t going to help. There are a lot of great photographers, however, who just don’t know how to get it all started. That’s what we’re focusing on with each bootcamp, not to mention all our podcasts and posts.”

The February 18 program, intentionally set with an affordable price point of just $99.00, will include three speakers for the all day event: Phoenix photographer Michele Celentano, Bourne and Cohen. This experienced team will cover ideas on marketing, pricing, building a solid business, insurance, social media, community involvement and local networking, just to name a few.

“Anybody can get their first customer. The trick of building a solid business is getting the second customer and even better, getting the first customer to come back a second time,” says Cohen. “Photographers know how to focus their camera. Well, we’re going to help them focus on concepts like quality, value, integrity and the ability to exceed customer expectations. Those are the key attributes of any business that bring customers back!”