Sony bolsters high-powered Cyber-shot line

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Sony Electronics Inc., San Diego, Calif., debuted three new Cyber-shot cameras featuring Exmor R CMOS sensors and improved BIONZ image processor. Each of the new  cameras features a new “Extra High Sensitivity” technology, which minimizes unwanted noise in low-light shooting conditions. For consumers who want to get closer to their subjects without losing quality, these models have “Clear Image Zoom” technology, which boosts optical zoom to 2x virtual capability (i.e. 5x optical zoom to 10x virtual zoom) at full camera resolution, the company says.

The new lineup includes nine “Picture Effect” options for expanded creativity, “Dual Record” capabilities, 3D shooting modes (3D Still Image, 3D Sweep Panorama and Sweep Multi Angle), fast shooting speeds (10 fps burst mode) and more.

The $500 DSC-TX200V camera, available in silver, red, and violet, has an 18.2 MP Exmor R CMOS sensor, 26mm equivalent lens with 5x optical zoom, 10x virtual zoom via “Clear Image Zoom” technology; fast AF speed of approximately 0.13 second in daylight, 0.25 seconds in low-light; slim reinforced glass design with 3.3-inch (8.3cm) Xtra Fine Tru-Black OLED wide touch-screen; waterproof (up to 16 feet), dustproof and freeze-proof (up to 14oF); full HD Movie shooting capability (1920×1080/60p) and Optical SteadyShot Active Mode

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The $230 DSC-WX70 camera,  available in silver, black, pink, violet and white, will have 16.2 MP Exmor R CMOS sensor, 3.0-inch 921,000 dot LCD touchscreen; 25mm equivalent lens with 5x optical zoom; and 10x virtual zoom via “Clear Image Zoom” technology.

The $200 DSC-WX50, available in silver and black, features a 16.2 MP Exmor R CMOS sensor; 2.7-inch LCD screen; 25mm equivalent lens with 5x optical zoom, 10x virtual zoom via “Clear Image Zoom” technology; and “Extra High Sensitivity” technology enhances low-light shooting capabilities.

“We continue to innovate in the compact camera space, finding new ways to help

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consumers produce high-quality photos and videos as easily as possible, regardless of lighting conditions,” says Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics. “With new technologies designed to improve the overall imaging experience – including extended creativity, control and more – this new lineup of Cyber-shot cameras delivers impressive results with stylish, pocket-sized bodies.”

The TX200V, WX70 and WX50 cameras also offer image stabilization during video and still shooting. Using technology borrowed from the Sony Handycam lineup, the “Optical Steady Shot Active Mode” drastically reduces blurring caused by camera shake while on the move. All models can shoot video in Full HD resolution.