“Breaking the zoom barrier,” Nikon says, it’s new P510 “brings the action close” with a 42x lens that zooms from 24mm wide to 1000mm, with optical image stabilization.
“With this extreme focal length, the need for superior image stabilization becomes essential for photos and HD video,” the company adds. “Photographers are given increased stability with the additional zoom control located on the side of the lens barrel.”
The P510 has built-in GPS, a 3-inch tilting LCD, and captures 1080p video as well as five images at full resolution in approximately one second. It’s $430.
The camera is the standout in Nikon’s nine new Coolpix compact cameras. Most of the new models have 16-megapixel sensors — although a few have CCDs while many sport backside illuminated CMOS sensors for better low-light performance.
Next in the P-series line of compact ultrazooms — which Nikon says “enable photographers to capture any adventure with astounding clarity” — is the P310, which “achieves superior image quality in low-light settings” thanks to its BSI sensor and fast maximum aperture f/1.8 lens that has a 4x zoom. The camera has manual exposure controls, and is $330.
The S-series line gives consumers “new ways to go super-zoom or super chic.” The S9300 is “deceptively slim with an approximately 1.5-inch body, but “hides a super-zoom secret,” Nikon says, an 18x lens that zooms from 25mm wide. The camera has a 16-megapixel BSI CMOS sensor, 3-inch LCD, 1080p video, and built-in GPS that make it “the perfect compact travel camera.” It’s $350.
The similar S6300 has a 10x zoom that starts at 25mm wide, for $200.
The S4300 features a 3-inch touchscreen. It captures just 720p video, and its 6x zoom starts at 26mm wide. It’s $170. The similar S3300 lacks the touchscreen, and is $140.
Three other new cameras use AA batteries.
The L810’s zoom “goes the distance to get in close to the action.” The 26x lens starts at 22.5mm wide, and also has a side zoom control for more stability. The 16-megapixel camera has a 3-inch LCD and 720p video capture, for $280.
The S30 is a “new type of camera” for Nikon, the company says, “providing worry-proof construction with a simple to use interface and an affordable price point so any family can enjoy photography with a camera that instills confidence.” The S30 is shockproof up to 2.6 feet and waterproof up to 9.8 feet. The 10-megapixel camera has a 3x zoom and 720p video for $120.
The L26 is “ideal for casual photographers and streamlines photo-taking.” The 16-megapixel model has a 5x zoom and 720p video for $120.
