Industry veterans acquire Express Digital Graphics including Photoreflect and Labtricity products

Photoreflect LLC, a new Austin, Texas-based company formed by the owners of Imaging Spectrum Inc. of Dallas, Texas, announces it has finalized the acquisition of Express Digital Graphics (also known as ExpressDigital), including its Photoreflect and Labtricity products. Photoreflect LLC is represented by the principle owners of Imaging Spectrum, Darkroom Software, and Senior Management of Express Digital.

Photoreflect LLC now owns all of the Express Digital Graphic assets including Photoreflect, Labtricity and corporate solutions. Sales, customer and technical support, and training for these products will continue to be managed by Photoreflect. Photoreflect will honor all existing maintenance and support contracts.

“We are pleased to welcome ExpressDigital products and customers to our family of companies,” explains Brian Woodchek, one of the principle owners and Photoreflect’s new CEO.  “Photoreflect LLC is another exciting step in our diversification into the imaging industry and broadens our overall technology offering to professional photographers.  Like other recent acquisitions, ExpressDigital further strengthens our portfolio, focusing on bringing complimentary products and services to market. We will leverage the resulting synergy to better serve the Photoreflect customer base and create new products and services.”

ExpressDigital’s Photoreflect and Labtricity products were created specifically for professional photographers and enthusiasts to provide a turnkey solution that automates the selling and printing of images for any-sized photography business. For sports and event photographers, studios or large corporate photo chains, ExpressDigital’s Photoreflect and Labtricity services have long been the solution of choice.

“This is an exciting day for Photoreflect and the photographers and labs associated with Express Digital’s Photoreflect and Labtricity services.  The synergies of this acquisition will allow us to aggressively invest in Photoreflect’s development and bring cutting edge features and functionality to our customer base in the near future,” says Charlie Meyer, vice president, sales and marketing, Photoreflect.  “This is a powerful combination with excellent growth prospects; we’re excited to get to work, leveraging the strengths of all three organizations.”