Curtain call: Kodak seeking exit from theatre sponsorship

February 2, 2012 By Gary Pageau

The Wall Street Journal reports Eastman Kodak Co. aims to cut costs in its Chapter 11 restructuring by getting out of its $75 million, 20-year sponsorship agreement for exclusive naming rights to the Kodak Theatre, the Academy Awards for the past decade. Kodak signed the deal in 2000.

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Filed Under: Business Tagged With: Eastman Kodak Co.

About Gary Pageau

Gary Pageau began his PMA career in 1987 in the editorial department. His primary responsibilities include overseeing the Association’s editorial department, marketing research unit and corporate relations department. The PMA editorial department activities include the Association’s monthly flagship magazine, PMA Magazine – Connecting the Imaging Communities; numerous monthly newsletters; and a daily news update.