New Pentax ILC highlights design

Yes, Yellow is a designer color.

Pentax-Ricoh calls Marc Newson “one of the most acclaimed and influential contemporary designers” — and worked with him to develop its newest compact system camera, the K-01.

The company says the new camera is “another bold effort from the manufacturer that is known for pushing camera size, color, durability, and now, design, to the limit.”

Newson has designed furniture, bicycles, cars, aircraft, and yachts, Pentax adds. “The elimination of an optical viewfinder and SLR-style mirror gave Newson more freedom in designing the camera body.” He also worked on the 40mm F2.8 lens for the camera, which the company says is “the world’s thinnest interchangeable lens.”

The camera has a 16-megapixel APS-C sized CMOS sensor, 3-inch LCD, 1080p video capture,sensor-shift shake and dust reduction, and a burst rate of six frames per second.

It will sell for $750 body only, and $900 with the lens.

More information is here,

About Paul Worthington

Paul Worthington is a journalist and consumer imaging consultant. He produces the annual Future Imaging Summit at PMA@CES, and writes for PMA Newsline and PMA Magazine, as well as other publications.