PinPoint system helps with low-light focusing

OmegaBrandess, Hampstead, Md., is distributing PinPoint, a camera-mounted system made by DeluxGear, that eliminates focus hunting in low-light, the company claims.

When the photographer is ready to take the photo, he or she presses the unit’s activator button to emit a narrow, green light beam. The camera’s autofocus then quickly zeroes in on the light to acquire focus. Once the camera focuses, the user then releases the activator button on the PinPoint and takes the shot. The photographer can control the length of time the light is visible. PinPoint helps with low-light conditions, monochromatic surfaces, picking subjects out of a crowd, macro photography, or when a photographer’s field of view is obscured.

“When a photographer experiences difficulty focusing, it can make or break a photo and most often, photographers will not even know that a photo is out of focus until it is too late to fix it,” says Tom Nickell, CEO, DeluxGear. “With PinPoint, photographers can be confident that they are capturing crisp, clear photos of those once-in-a-lifetime moments. In fact, we purposely called it PinPoint because of its spot-on accuracy in making sure that the subject photographers want in focus, is in focus.”

The light beam is created by a Class II, green DPSS laser diode with less than one milliwatt (mW) of power, making it extremely safe to use. PinPoint comes with two universal mounting options so it can be used with all SLR and DSLR cameras. The supplied ball head mount easily slides into the camera’s hot shoe mount. Or, photographers can mount the PinPoint to the bottom of the camera’s body, the battery pack, the tripod collar, the tripod’s quick release plate, or DeluxGear’s Lens Cradle system.

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About Gary Pageau

Gary Pageau began his PMA career in 1987 in the editorial department. His primary responsibilities include overseeing the Association’s editorial department, marketing research unit and corporate relations department. The PMA editorial department activities include the Association’s monthly flagship magazine, PMA Magazine – Connecting the Imaging Communities; numerous monthly newsletters; and a daily news update.