comScore focuses on Mobile Future

Nearly 42 percent of all U.S. mobile subscribers now use smartphones, along with 44.0 percent of mobile users across France, Germany, Italy, Spain, and the UK, reports market researcher comScore.

Browsing the mobile web, accessing applications, and downloading content surpassed the 50-percent threshold in many markets, the firm adds, supported by the proliferation of high-speed networks and increased public WiFi availability.

Also: 64.2 million U.S. smartphone users accessed social networking sites or blogs on their mobile devices at least once in December 2011, with more than half of these mobile social networking users accessing social media almost every day.

The firm’s report also found tablets quickly rose in popularity in 2011, taking less than two years to account for nearly 40 million tablets in use among U.S. mobile users and outpacing smartphones which took 7 years to reach the same. By the end of 2011, nearly 15 percent of U.S. mobile users also had tablets — a trend seen across other markets as well.

A complimentary copy of 2012 Mobile Future in Focus report is here.

 

About Paul Worthington

Paul Worthington is a journalist and consumer imaging consultant. He produces the annual Future Imaging Summit at PMA@CES, and writes for PMA Newsline and PMA Magazine, as well as other publications.