Eye-Fi funded $20M, partners with NTT Docomo

Eye-Fi Explore X2 card

Japanese carrier NTT Docomo led Series D funding that brought in $20 million for wireless storage card developer Eye-Fi.

Eye-Fi’s storage cards allow cameras to send photos wirelessly. The company claims more than 300 million photos and videos were uploaded via its cloud in 2011.

In April, NTT Docomo will become the first partner to launch Eye-Fi card activation via mobile phones, the Mountain View, Calif.-based company says. “This partnership provides a completely integrated experience, where NTT DOCOMO goes beyond the handset to give customers more places to showcase photos,” Eye-Fi says. Customers can share images between cameras, mobiles, online sites, and photo frames, without using a computer.

“Eye-Fi changes how customers interact with their photos, mobile devices and the people they want to share with,” NTT Docomo adds. The carriers has 59 million mobile subscribers.

Eye-Fi also named former Skype and eBay executive Michele Don Durbin as VP of Marketing.

 

About Paul Worthington

Paul Worthington is a journalist and consumer imaging consultant. He produces the annual Future Imaging Summit at PMA@CES, and writes for PMA Newsline and PMA Magazine, as well as other publications.