In Memoriam: Craig Halverson

Craig Halverson, 1942-2012

Craig Richard Halverson, 69, former PMA assistant executive director., died Tuesday, March 13, under hospice care at his daughter’s home in Monrovia, Calif.  He was born May 3, 1942, in Menomonie, Wis., to Howard and Helen (Aune) Halverson. He was raised in Menomonie and graduated from the University of Wisconsin, Madison , with a master’s degree from UW-Milwaukee. Throughout his career he worked in different areas of media. He was a speech instructor at UW-Stout, producer/director/anchor of Assignment 10 at WKAR- TV- Michigan State University , worked at the Michigan State Chamber of Commerce, owned Video Advisors and was assistant executive director at the Photo Marketing Association International.

He was a member of Bethany Lutheran Church N. Ft. Myers, Fla., after retiring. He held many different church offices while living in Lansing , Mi., including church president, education board president, and council member at Emanuel. He loved playing golf, enjoyed bowling and loved traveling. He had a passion for writing including two film scripts and a book.

He is survived by his wife Susan, his son Richard (Colleen) Halverson, Alexandria , Va., and daughter, Elizabeth (Michael) Campbell , Monrovia, Calif. He has four grandchildren.

A memorial service will be held at First Lutheran Monrovia, Calif., April 12, 2012, and graveside services will be held in Menomonie , WI at St Paul ’s Cemetery at a later date. In lieu of flowers donations may be made to Time of Grace or the American Lung Association.


  1. Craig Halverson was truly a brilliant man.  I was very fortunate to work with him for several years at PMA and I have many fond memories of intense creative conversations about ways to impact the industry and bring new visibility to the role that photography plays on our social and cultural tapestry!  I saw him in recent years and we sat around my kitchen island and brainstormed about how to generate visibility and relevance for a project I was working on. He was a good friend and colleague whose memory will live on in the ideas he seeded everywhere!