British Journal of Photography (BJP) has increased its readership more than 12 times with the launch of its iPad app. Reaching out to a global audience for the first time in its 162-year history, the app has now been downloaded more100,000 times – a figure which dwarfs the 8,000 readers of its niche print edition, which was first published in 1854, according to BJP.
The first paid for edition of BJP’s app hit the Apple Newsstand in December last year and reached the number 1 spot as the highest-grossing app in the U.K. Photo and Video category in iTunes in less than 24 hours. The BJP app uses the Mag+ platform and also provides an in-depth analysis of the latest visual trends, spotlights on new talent and reviews of the latest technology. Maximising the iPad’s video capabilities, it incorporates unrivalled coverage of the emerging HDSLR video market, bringing together the best from stills photography and motion technology.