The new Digital Conference program at the PMA Australia Conference features the “Winning Over the Empowered Consumer” General Session at 9:40 a.m., Friday, May 25, at the Melbourne Convention and Exhibition Centre, presented by Stephen Shaw, an associate partner with IBM Global Business Services within the Retail consulting practice within IBM Australia and New Zealand. Shaw, who has more than 20 years of management experience, will present an overview of new research showing how consumers are embracing technology throughout the shopping process and seeking enhanced shopping experiences. Those experiences include better product selection, service, and convenience. Learn how retailers need to explore every available option to harness these demands and create a new generation of brand fanatics. Discover how retailers and consumer product companies can create brand fanatics from todays knowledgable, dynamic, and empowered consumers. Gain information from the IBM survey of more than 30,000 consumers in 15 countries – with more than 3,000 of them from Australia.
Click here for registration information.