Camera Awesome update adds Instagram sharing

SmugMug Camera Awesome has been downloaded more than 4 million times

SmugMug Camera Awesome has been downloaded more than 4 million times

SmugMug has updated its new Camera Awesome app, which has been downloaded more than 4 million times. After making enhancements to images, they can now be shared on Instagram with one tap. The app now comes in a $9.99 bundle, featuring all effects, an in-app help shows you how to post, edit and share; easier pinch-and-zoom, white-balance lock, and a smoother self-timer function.

Fujifilm announces EF-X20 hot-shoe mounted flash unit

Fujfilm Shoe Mount Flash EF-X20

Fujfilm Shoe Mount Flash EF-X20

Fujifilm Holdings, Tokyo, Japan, has a new lightweight and cEF-X20 hot shoe mounted flash gun compatible with the following cameras:  Fujifilm X-Pro1, X100, X10, X-S1 and FinePix HS30EXR, HS25EXR, HS20EXR, SL300, SL305, SL280, SL260, and SL240

Despite the EF-X20 hot shoe mounted flash gun compact size, the flash provides a strong light intensity of guide number 20, the company says. In keeping with the style of the X-series cameras, the flash has been crafted from premium materials. Further attention to detail has been given to the feel of the setting dial — the excellent ergonomics keep control totally responsive. Full manual control is featured, down to 1/64 power for very low levels of power output. The TTL (Through The Lens) with EV (Exposure Value) flash compensation is in +/- 1/3 step, which means that the photographer is in total control of the power of flash output. Built-in wide panel can be selected by using the lever located on the side of the flash for incredible ease of use.

The Digital Show to feature “Retail Global Trends and Our Future”

Gary Lamb

Gary Lamb

The new Digital Conference program at the PMA Australia Conference features the “Retail Global Trends and Our Future” General Session at 11:30 a.m., Thursday, May 24, at the Melbourne Convention and Exhibition Centre, with Gary Lamb, GfK Australia, and John Swainston, Maxwell International Australia Pty Ltd.

During his 25 years with GfK, the world’s leading provider of market intelligence to the consumer technology industries, Lamb has been analyzing retail and consumer data and presenting on market trends, at conferences all over the world. His opinion on the implications of consumer purchasing patterns is often sought because his experience of so many markets, in so many territories, provides the basis for understanding what current and historic market dynamics might mean for retail and industry, in future.

He has been the Managing Director of GfK Australia and New Zealand for the last 12 years.

John Swainston

John Swainston is the managing director of Maxwell International Australia and senior vice president, Asia/Oceania, DayMen Group. As the principle accessory bag supplier in photo/digital devices in 108 countries worldwide, and specifically in 14 countries in East and South East Asia, Swainston brings global insight to the fast-changing retail scene, enabling the audience to see and experience best online and physical retail engagement from some of the fastest growing economies in the world. With more than 40 years audio-visual and imaging industry experience, you’ll learn about the best-performing retailers in imaging and digital markets from around the world, leaving with do-it-now tools to improve your customers’ retail experience.

Click here for registration information.