Leica Camera Inc., Allendale, N.J., has announced the opening of the Leica Store Washington D.C., located at 977 F Street, NW, in the Penn Quarter. The store, featuring the entire Leica photography and sport optics product portfolio, will celebrate an official grand opening May 2 -3.
“Perfect for Leica enthusiasts, professional photographers and new customers alike, the Leica Store Washington DC creates a completely immersive experience into the world of photography,” says Roland Wolff, director, Corporate Retail at Leica Camera Inc. “Leica Camera has always represented the best in German engineering and the special culture of the picture. We are now able to offer a complete showcase for our products and services as well as a creative setting for our customers, bringing this central mission to life in a new way.”
The Leica Store Washington DC will also be the setting for the Leica Akademie workshops. In addition, the store will be designated as an S2 Pro Dealership and provide specialized demonstrations, consultations and support for professional photographers.
To celebrate the grand opening, Leica Camera will host programming throughout a two-day event. May 2-3, which includes workshops highlighting Leica’s product portfolio, a cocktail hour for professional photographers and an official opening ceremony showcasing the new setting to invited guests. The gallery space will feature an exhibition by internationally acclaimed Photojournalist Peter Turnley. As part of a new Leica Lecture Series, Turnley will present “Peter Turnley: Moments of the Human Condition” on May 2nd. Attendees of this lecture will not only view Turnley’s iconic photographs but also hear the stories behind the images that have shaped views of world history from the fall of the Berlin Wall and the 1989 revolutions in Eastern Europe to the devastation at Ground Zero on September 11, 2001 and most recently, the turning point in the Egyptian Revolution.
Leica Camera has confirmed two additional store locations in the United States slated to open later this year, Leica Store New York SoHo and Leica Store Miami.