The new Digital Conference program at the PMA Australia Conference features the “Designing, Developing and Managing a truly memorable experience for shoppers” Session at 1:15 p.m., Thursday, May 24, at the Melbourne Convention and Exhibition Centre, with Robbie Robertson, is the managing director & co-founder of customer experience design agency e2.
The bricks and motor of most physical retail environments offer one dramatic discount over another. For most retailers this is not sustainable. Memorable experiences are difficult to replace by competitors and when positive, are exceptional brand differentiators. Robbertson will explore the design philosophy and execution that is instrumental in moving customers through a valuable retail experience.
Robertson is a highly skilled project developer and brand strategist with a background in urban planning and design, and a masters in business from AGSM. He is an expert in creating experiential brands and environments that deliver tangible business solutions.
Click here for registration information.