Photo book service Blurb is expanding into more commercial fare: The company is now working with Consolidated Graphics CGX, which it says is one of the largest commercial printing business in the U.S., to deliver “high-quality, low-volume print runs for businesses.”
Blurb says it already does “millions annually in the B2B space, which is now the fastest growing part of the Blurb business.” But the opportunity is in the $1 billion range, “and represents a massive untapped segment of businesses and designers with pent up demand for print runs of this kind, with a quick turnaround time.”
The new service, named Publish, utilizes a free Adobe InDesign plug-in allowing businesses to extend the use of their preferred design software to become an end-to-end print workflow solution for high-quality publications. The plug-in includes templates for four cover formats, five paper types, and eight trim sizes – including Blurb’s 8.5-by-11 size, which is exclusive to Publish. Publish also enables designers to complete their projects up to 75 percent faster using Blurb’s custom proofing tools, automated pre-flight checks, and the ability to order via credit card from within the interface, the company claims.
Blurb and CGX will allow for smaller volume runs, one unit and up, and up to 75 percent faster turnaround, without sacrificing quality, the company claims.