A new article in Kioskmarketplace.com, former PMA magazine publisher Gary Pageau of InfoCircle examines the precarious position of photo kiosks, and explains how kiosk manufacturers can generate more consumer interest in photo kiosks.
“Photo kiosks were once a hot retail topic. They were a way for retailers to fuel foot traffic and to provide an array of profitable services in a limited amount of floor space. In recent years, however, enthusiasm has waned as overall category print volume has declined and growth items, including photo cards, photo books and gifts, are still not a big self-serve item,” Pageau writes.
“The compelling challenge of photo kiosk vendors is to build a better business case, based on total engagement, not just prints. Some vendors, like Lucidiom and Kodak, allow for the creation of video picture montages on disc. That’s one step, but it’s clear this offering isn’t a home run.”
Read the article here.