Autodesk to acquire Socialcam for $60 million

Imaging software developer Autodesk  says it will acquire Socialcam for approximately $60 million.

The mobile social video capture, editing and sharing app and service launched in 2011.

“Mobile computing, the cloud and social media are improving and changing the way people design, engineer and create projects,” Autodesk says. “Video is an ideal medium for professionals and consumers alike to communicate and share their design ideas.”

Autodesk will prioritize support for the existing Socialcam community, while investing in scaling the platform and developing a more comprehensive set of tools for Socialcam users. Autodesk also plans to use the Socialcam platform to help make its technology for professional film and video creators more accessible to a broader audience.

Justin.TV developed Socialcam, calling it at launch “the easiest way to share videos with friends. With a few clicks you’re able to record, tag and share videos as well as browse, like, and comment on your friends’ videos.” The app for iPhone and Android featured unlimited video length and storage, automatic streaming video upload that starts uploading when you start recording, tagging, and easy sharing to Facebook and Twitter.

Since then, the Socialcam app has been one of the most popular mobile video apps in the iOS App Store and Android marketplace, the company says, with more than 16 million downloads. It spun out of Justin.TV as a separate company with four employees in August 2011, and raised new angel funding, TechCrunch reports.

About Paul Worthington

Paul Worthington is a journalist and consumer imaging consultant. He produces the annual Future Imaging Summit at PMA@CES, and writes for PMA Newsline and PMA Magazine, as well as other publications.