PhotoShelter analyzes Google Analytics for Photographers

In its latest free educational guide, PhotoShelter provides 10 ways to improve your photo business using Google Analytics, make smarter business decisions, and engage your target audience.

With the 30-page PDF guide, “you’ll learn how to read the data and reports provided by Google Analytics, and how to use that information to make smarter decisions about your online content,” the company says. “Whether you want to determine how people are finding your website or what they’re actually doing once they’re there, this guide will teach you to use Google Analytics to properly diagnose your website and get the answers you need to improve your photography business online.”

Lessons come from photographers such as Corey Woodruff, Gerry Walden, Mike Cavaroc, and Hunter Harrison, who use Google Analytics to engage their target audiences, PhotoShelter says, “and to help them decide how and where to spend their valuable time.”

The guide is available here.

About Paul Worthington

Paul Worthington is consumer imaging senior analyst for 6Sight, the Future of Imaging executive conference. He produces the bi-monthly 6Sight magazine, and the companion weekly 6Sight Report.