Foto Source and IPI form strategic alliance

Independent Photo Imagers (IPI) and Foto Source have formed a strategic alliance for the benefit of their members. The alliance will provide Foto Source Members with IPI Membership and access to the IPI Marketing Solutions Program and IPI Members with additional educational, training and networking opportunities and resources with fellow service specialty retailers.

“Over the past few years IPI has developed and built for its Members a marketing program without equal for the service specialty retailer. IPI members who have implemented the program have seen sales growth and profitability increases as recently verified at the IPI Member Retreat, an international gathering of service specialty retailer movers and shakers,” said Don Spring, Foto Source President. Spring continued, “The Foto Source Board of Directors and I have seen firsthand evidence of those results. And, thanks to our good friends at Fujifilm Canada for their funding and IPI’s Strategic Partner Fujifilm North America, the Foto Source Board of Directors and I made the decision to provide IPI Membership to our Members and thereby providing the exclusive use of the IPI Marketing Solutions Program which IPI Members enjoy.”

Brent Bowyer, IPI Executive Director, said, “The IPI Board of Directors, IPI staff and I are extremely pleased to have forged this relationship with Foto Source Members and have the opportunity to have fellow service specialty retailers join IPI Members in shared success. It’s very important for independent business owners operating in our space to have the marketing, education and training, and networking resources provided by IPI, ones that have a track record of growing sales and increasing net profits for members. It’s also gratifying to see the North American support for the service specialty retailer by Fujifilm.”

About Jennifer Kruger

Jennifer Barr Kruger is Director of Communications for Photo Marketing Association International and Publisher of PMA magazine. In addition, Kruger is editor of PMA Newsline and PMA Newsline Weekly, and was previously the editor of several other industry publications. She is a contributor to both the DIMAcast (www.DIMAcast.com) and the Imaging Executive Podcast (www.imagingexecutive.com). Kruger is a 2010 ADDY Award winner for podcasting. She joined PMA in 1994.