Instagram adds social Web features, Facebook adds filters

If it wasn’t for the fact that Facebook already acquired Instagram, we’d say this is the kind of move that the mobile imaging firm would make to compete with the social network: whereas once Instagram was all-but a mobile-only service, it’s now added Web-based profile pages for its members.

“You’ve asked for Instagram on the web and we’ve listened,” the company says. “Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share on Instagram. In addition, you can follow users, comment and like photos and edit your profile easily and directly from the web. It’s a beautiful new way to share your Instagram photos!” Members can set whether their profiles and photos are private or public.
The full announcement is here.

Instagram usage certainly hasn’t peaked: the company says more than 800,000 photos were recently posted about Hurricane Sandy.

And late Monday, news broke on TechCrunch that Facebook added photographic filters to its iOS mobile app, as well as multi-photo uploads. The moves come as the company transfers the primary features of its standalone photography app to its mainstream complete one.

Also: Twitter is rumored to soon be adding filters to its photos as well. And just when we would have guessed that filter fanaticism had seen its peak… The NY Times reported late Monday that the founder of Instagram himself says “filters are pretty ubiquitous at this point.”