Joellyn Gray of Fujifilm talks about changing demographics and the opportunities they present on the DIMAcast

Hi folks, it’s Jen Kruger, PMA Director of Communications. When I was at 6Sight in June, I heard Joellyn Gray of Fujifilm talking about changing demographics in the U.S., what different age groups have in common and how retailers and others in the imaging industry can effectively market to them. She offered so many great insights that I wanted to share with you, so I invited her to do an interview on the DIMAcast. You can listen to that interview now by clicking here, or by using the player below. And be sure to keep an eye out for the next issue of PMA magazine, coming out early in January, right before PMA@CES, for an article based on this interview.

Got a great idea for a DIMAcast interview? Feedback on PMA Newsline or a story suggestion for PMA magazine? Email me! I’d love to hear from you.

About Jennifer Kruger

Jennifer Barr Kruger is Director of Communications for Photo Marketing Association International and Publisher of PMA magazine. In addition, Kruger is editor of PMA Newsline and PMA Newsline Weekly, and was previously the editor of several other industry publications. She is a contributor to both the DIMAcast ( and the Imaging Executive Podcast ( Kruger is a 2010 ADDY Award winner for podcasting. She joined PMA in 1994.