Gentec International distributes Vitec Group Imaging

Gentec International announced it will be the exclusive distributor for Vitec Group Imaging Division in Canada, beginning January 1, 2013.

The relationship includes Vitec Group Imaging Division’s entire range of products, including photo and video supports, carrying/protective solutions, and lighting categories. Brands include Manfrotto, Kata, National Geographic, Gitzo and Avenger.

“Gentec’s business philosophy, product mix, distribution and logistics center, and channel diversification provide all of the critical elements required to execute our strategic plan,” Manfrotto/Vitec says in a statement. “This partnership ensures that all of our products remain easily accessible for our Canadian consumers, which is always a top priority for the brand.”

“It is our goal to work with Manfrotto and take their extensive range of photo, video and lighting products to the next level and to markets that are not presently served,” Gentec says.