Email marketing for photographers

 

The generous folks at PhotoShelter are providing another free guide for the imaging industry: this one helps photographers better market their services through email.

The guide will show how email marketing can grow your photo business, and includes tips from photographers who use email marketing to attract new clients.

“If you want to build your photography business, reach more clients, and solidify your brand, email marketing is key to your workflow,” they say. “You’ll also learn how to segment your audience and pick content that appeals to each group, showcase your personality and establish a consistent brand, and engage your audience and build relationships that last.”

The guide is available here.

 

About Paul Worthington

Paul Worthington is a journalist and consumer imaging consultant. He produces the annual Future Imaging Summit at PMA@CES, and writes for PMA Newsline and PMA Magazine, as well as other publications.