Okay, this strikes me as one of the better marketing ideas I’ve seen in the photo business in, like, ever.
As you know, Lytro’s new-fangled camera takes shots with depth: you can alter the point of focus, and subtly shift the point of view.
Unless you have the camera however, you can’t have a “light field” shot of your own… until now. For a few days, selected shots — even old treasured images — will be “Lytro-ized.”
But wait, you’re asking — how could Lytro recreate the depth from an old 2D picture? What new magic have they come up with?
Well, the secret sauce here isn’t new magic — it’s an old technique: claymation!
Lytro is working with Screen Novelties, the demented brains behind the satirical Robot Chicken show [really — it’s demented] who will model the people and settings of a photo — and then shoot that with a new Lytro camera!
You can see the funny photos here. Don’t forget to alter the depth of field, or wiggle the point of view for a semi-3D effect.